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CC Madhya 24.64


cāri puruṣārtha chāḍāya, guṇe hare sabāra mana
‘hari’-śabdera ei mukhya kahiluṅ lakṣaṇa


cāri puruṣa-artha — the four kinds of so-called goals of life; chāḍāya — causes to give up; guṇe — by the transcendental qualities; hare — attracts; sabāra mana — everyone’s mind; hari-śabdera — of the word hari; ei — this; mukhya — chief; kahiluṅ — I have explained; lakṣaṇa — the symptoms.


“When one’s mind, senses and body are attracted to the transcendental qualities of Hari, one gives up the four principles of material success. Thus I have explained the chief meanings of the word ‘hari.’


The four principles of material success are (1) religious performance, (2) economic development, (3) sense gratification and (4) liberation, or merging into the impersonal effulgence of Brahman. These things do not interest the devotee.