CC Ādi 16.10
niścaya karite nāre sādhya-sādhana
In East Bengal there was a brāhmaṇa named Tapana Miśra, who could not ascertain the objective of life or how to attain it.
One must first ascertain the object of life and then understand how to attain it. The Kṛṣṇa consciousness movement is pointing out to everyone that the object of life is to understand Kṛṣṇa, and to attain that goal of life one must practice Kṛṣṇa consciousness, following the methods prescribed by the Gosvāmīs with reference to the authoritative śāstras and Vedas.